CSR and the Media

By Dilaila Mohd Yunus It goes without saying that the media plays a huge role in promoting the cause of your CSR. The publicity gained from their coverage in invaluable as the media have a large existing audience which covers most demographics. [Read more...] Tweet This Post  Read More →

BP Only Provides What the World Demands

By Ingrid E. Newkirk BP has more than the loss of human life, livelihoods and tourism to answer for. And so do the government inspectors who allowed this corporation—as seemingly greedy as the bankers whose careless conduct has resulted in similar destruction—to put profit over safety. But this British company, operating all over the world, is... [Read more...]

Oil Spills: A Threat to Business As Usual

By Abdul Rahim Bin Abdullatif, Co-Founder of Eco Leadership. US President Obama said in an interview that he would have sacked BP CEO Tony Hayward for his comments on television that the Gulf spill would be “very very modest” over 50 days ago. The explosion on the Transocean Deepwater Horizon drilling rig which killed 11 people resulted in the spewing... [Read more...]

Advertising and CSR

How to generate maximum awareness of your CSR By Dilaila Mohd Yunus Ride on a personality The fastest and easiest way to create awareness of your CSR is by using a household name as your spokesperson.  This could mean getting a prominent high-profile politician (or his equally well-known spouse) as your patron, or appoint a celebrity as your CSR ambassador. Good... [Read more...]

Thousands of Reasons to Stop Vivo Bio Tech Lab

By Jason Baker, Director for People for the Ethical Treatment of Animals (PETA) Asia Vivo Bio Tech, an Indian drug company, plans to build a multi-million-dollar animal testing laboratory in Malaysia. Those who will be affected by it the most were never consulted, their wellbeing never considered. But this facility will cost them their lives. The laboratory... [Read more...]

Animal Welfare in the Corporate World

There is a widespread misconception that People for the Ethical Treatment of Animals (PETA) employees and activists do little more than wear provocative costumes and rant about cruelty to animals. It’s true that street theatre–type protests and eye-catching celebrity campaigns featuring people such as Maggie Q, Barbie Hsu, Amber Chia, Jackie Chan,... [Read more...]

What Is Not CSR

By Daniel Chandranayagam What appears to be a donation box for the public to drop money in for a ‘Corporate Social Responsibility Program’? Not so much CSR, we think. [Read more...] Tweet This Post  Read More →

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